Internet marketing plans should include online press releases to introduce new products, launch websites, promote new services, etc. A well written and distributed online press release can introduce your products or services to a large audience.
If you are going to take the time and invest the resources in distributing online press releases you want to make sure you do it right.
Writing the Release
First and foremost if writing is not your strong suit you should invest in hiring a writer to do your online press releases for you. They need to be well written and include all the essential elements. Make sure your online press releases have a catchy headline that will grab your target market’s attention. Also, make sure the first sentence makes the reader want to continue on.
Editors looking for content for their websites, newspapers, magazines, radio shows, etc will need to immediately be interested in what you have to say in order to get your release picked-up. Keep your press release concise, professional and informative.
Distribution
There are a number of free press release distribution websites. Quite frankly, you get what you pay for with these. It is generally a good idea to invest in one of the online press release distribution websites.
Typically there are different levels of distribution depending on what your goals are. You need to review the different distribution levels carefully and choose the one that makes sense for your specific goals.
Another benefit to the paid distribution sites is you can track whether or not the press release was picked up which can be a good marketing tool. Consumers are impressed when they are informed that your products or services appeared in a particular newspaper, magazine, etc.
Bottom Line about Online Press Releases
The bottom line with online press releases is that they are an effective way to introduce new products, services, websites, sales and promotions, etc to the market. If they are well written and distributed properly that can be one of the most effective ways to bring traffic to your website while also improving overall consumer confidence.
Online press releases can also help your website rank better in search results since they will provide a valuable link to your website from the websites that picked up your release. You should definitely include online press releases as part of your Internet marketing strategy.
